With a mission to reconnect people and their plants, Sowvital’s three-step fertilising kit is changing the game for indoor plant lovers.
Launched last year by London-based plant enthusiast Jack Lewis, Sowvital is one of the most recent start-ups helping us to take better care of our houseplants, allowing them to thrive and last for longer. Through offering a range of natural, vegan fertilisers, all handmade in the UK, the company is on a mission to disrupt the horticultural sector by creating easy-to-use products that are a result of global expertise, the finest ingredients and advanced technology. Perfecting formulas alongside plant science experts from England, Japan and Scandinavia, Lewis has spent two years creating these products, with a passion to further develop and refine his results.
With plants being conducive to healthier homes and workspaces, while positively impacting our mental and physical wellbeing (as a variety of studies conducted over recent decades have shown), their popularity has grown exponentially. According to a recent report, the global indoor plant market accounted for $16.2 billion in 2022, with the average UK resident spending over £300 a year on houseplants. These statistics display tangible proof of the industry’s growth and Lewis is eager to impart knowledge through Sowvital’s range of expertly engineered products, to ensure we can care for our plants in the best way possible.
Based on a simple framework, the fertilising kit is designed to cleanse, nourish, and promote healthy growth for all indoor plants. With the three core products inspired by ancient botanical practices, the best ingredients have been harnessed to ensure essential nutrients such as nitrogen, potassium, and magnesium are transferred directly into the soil. The treatment plan closely replicates the ecology of outdoor environments, with the Aqua Leaf Cleanser’s key ingredient, Aomori Hilba Essensia, helping to deter fungi and rot. Alongside the cleanser, the Elixir is a serum which ensures the plant receives vital nutrients and is then followed up with a Spritz to add further micronutrients through the leaves, encouraging extended photosynthesis.
Now B-Corp certified, the company has gone from strength-to-strength since its inception last year and is stocked in venues such as Soho House, Bon Marché, and Goop. Paying attention to its wider impact, Sowital’s conscious creativity has resulted in products that are free from animal-derived ingredients and utilise low-carbon extraction technology. Added to this, the fertilisers are highly concentrated to reduce packaging sizes and therefore minimise carbon emissions during transportation. This future-focused mindset is also apparent in the brand’s visual identity. In a collaboration with Leslie David Studio, which merges the worlds of science, performance, and design, the brand’s cohesive typography and illustration has turned heads in the industry, going on to receive the ADC Award for Package and Product Design.
Through its fresh aesthetic, sustainable production, and well-researched formulas, the brand is an ideal fit for current and upcoming generations of plant lovers who want to integrate a superior, yet convenient, plant care routine into a busy daily schedule. Allowing users to become more connected to surrounding ecosystems, the facilitation of better plant care is another route towards resetting the balance between people and planet. And, with Christmas just around the corner, Sowvital presents the perfect antidote to mass-produced, commercial gifts. Its extended range of design-led gardening tools and accessories such as watering cans, pruning scissors and hand creams, also suit those seeking to inject the joy of nature further into their daily routines, both in the home and office environments.
Imagery courtesy of Sowvital.