Offices belonging to big brands have long been viewed as the embodiment of the brand and a second home for their staff. Made famous by the likes of Google for their thriving, inspirational workplaces, the office serves as an extension of the brand and brings people together.
Getting these elements right for big brands is essential for long-term success – according to a Savills report in 2022, around 40% of large enterprise UK occupiers have remained at their current location for more than ten years. This helps establish an understanding of how big brands use their workplaces as part of a long-term business strategy.
When it comes to designing an office for big brands, the processes and design approach are much the same as they would be for any other business, but the main difference stands out as making that workplace feel like the brand. The space must live and breathe the elements specific to the certain brand to make it feel unique.
With consideration for emerging ways of working and the knock-on effect this has on business performance and talent attraction, big brands have been positioning their workplaces as a value-add to their staff for many years. Whether it is about adopting hybrid working or recalibrating existing offices, these are some of the key considerations for designing offices that encapsulate a brand.