Inside St. Michael’s—the circa-1856 former clergy house reimagined into House of Hackney’s brand-new East London flagship—stained glass and Gothic architectural elements backdrop the color-obsessed splendid botanical and animal prints by the interior brand. Transformed by local design studio BusbyWebb, the quirky space’s walls and ceilings are also standouts, sheathed in moody and saturated hues from The Art of Nature, the U.K. studio’s just-launched inaugural paint collection.
When Frieda Gormley and Javvy M. Royle founded House of Hackney in 2011, the couple knew that they would eventually roll out a paint line as a complement to their vivid fabrics and wallpapers. “Our mission was very much about introducing patterns and textures. We brought color into the home during a time when people were living with white walls,” Gormley tells AD PRO.
Over the last decade, House of Hackney’s rising base of maximalist-loving customers have sought Gormley and Royle’s advice on paint brands and combinations as well. Finally, it was time to give these loyalists what they really wanted: House of Hackney swatches to peruse.
Named for a slew of minerals, rocks, plants, and roots, the 43 colors comprising the line were created as an ode to Mother Nature much like the brand’s original founding, which was inspired by Gormley and Royle’s desire to connect more deeply with the outdoors from the urban confines of their Hackney abode in London.
Developed in collaboration with the historic Cotswolds manufacturer Bailey Paints, the entire made-to-order range (costing about $70 per 2.5 liter can) is available in eggshell and emulsion varieties. Aesthetically, the paints are a perfect companion to House of Hackney’s textiles, but Gormley says that showcasing sustainability was just as important to the B Corp–certified company. Even the paint tin is a delightful, floral-adorned vessel meant to be reused. Gormley describes it as “a work of art in itself.”
When hatching this vast array of paints, Gormley and Royle formed various color families using House of Hackney’s existing product lines to inform selects. “Green is especially important to us,” Gormley points out. That affinity is evident in shades like celadon, apple, spruce, moonstone, jadeite, and myrtle.