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East London Cloth: Heirloom Curtains and Soft Goods, Launched During Lockdowns

Spring has us thinking about recycling tired linens for fresher, brighter, made-to-last versions. Lately I’ve been admiring East London Cloth, makers of both “off the peg” and bespoke linens for all over the house. The outfit was founded by Gemma Moulton, who studied upholstery at London Met and apprenticed and worked for some of the city’s most esteemed curtain makers before beginning East London Cloth in the midst of lockdowns in 2020. The linens are handmade by a small team of makers and designed to last—and be passed down.

Take a look at a few top offerings.

the cafe curtain
Above: The Cafe Curtain – Montague Fine is just one of many of the curtains and cafe curtains on offer. This set starts at £48.

“Nostalgia can be a real stabilizing force in times of crisis,” Moulton told The Home Page when asked about the appeal of soft goods during the pandemic. “Shutting the world out with a big pair of curtains might be just what we need when things outside seem a little unstable.”

the breakfast cloth
Above: The Breakfast Cloth – Rectangle is made from linen, “for breakfast without the ‘zhuzh,’” the makers say, since it’s sans pleated hem. It’s £180, currently sold out.
irish woven brooksby stripe linen cloth can be made into a charming sink skirt  11
Above: Irish woven Brooksby Stripe Linen cloth can be made into a charming sink skirt like the one shown here. It’s “reminiscent of trips to the seaside;” £78 for a length.

the breakfast cloth, the round version, has a pleated hem but is still
Above: The Breakfast Cloth, the round version, has a pleated hem but is still “designed to be thrown on, spilt on, used and washed over and over,” according to the makers. It starts at £200.
a closeup of the breakfast cloth and gingham breakfast napkins; from £64. 13
Above: A closeup of The Breakfast Cloth and Gingham Breakfast Napkins; from £64.
east london cloth
Above: East London Cloth’s Brushfield Smock Bolster Cushion is “perfect for bed, sofa, or banquet;” £215.
smocked linen fancy napkins is sewn from irish linen and
Above: Smocked Linen Fancy Napkins is sewn from Irish linen and “to be saved for best (if you wish!),” the makers say. A set of four is £80; a set of six £120.
for the bedroom, the smocked linen pillowcase starts at £85. 16
Above: For the bedroom, the Smocked Linen Pillowcase starts at £85.
the chartreuse cloth starts at £225.
Above: The Chartreuse Cloth starts at £225. “Quite the showstopper, the chartreuse round cloth is designed to sit over any small round table, stool, crate, or even beer keg to form a magnificent centre piece,” the makers say.
another curtain on offer, the cafe curtain
Above: Another curtain on offer, the Cafe Curtain – Elderfield Linen in Oyster starts at £40.
a bundle of east london cloth linens. 19
Above: A bundle of East London Cloth linens.

N.B.: Curious to learn Gemma’s tricks? She offers a virtual course on curtain sewing via Create Academy; head here for more.

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