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East London Cloth: Heirloom Curtains and Soft Goods, Launched During Lockdowns

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Spring has us thinking about recycling tired linens for fresher, brighter, made-to-last versions. Lately I’ve been admiring East London Cloth, makers of both “off the peg” and bespoke linens for all over the house. The outfit was founded by Gemma Moulton, who studied upholstery at London Met and apprenticed and worked for some of the city’s most esteemed curtain makers before beginning East London Cloth in the midst of lockdowns in 2020. The linens are handmade by a small team of makers and designed to last—and be passed down.

Take a look at a few top offerings.

the cafe curtain
Above The Cafe Curtain Montague Fine is just one of many of the curtains and cafe curtains on offer This set starts at £48<span id=ezoic pub ad placeholder 868 class=ezoic adpicker ad>

“Nostalgia can be a real stabilizing force in times of crisis,” Moulton told The Home Page when asked about the appeal of soft goods during the pandemic. “Shutting the world out with a big pair of curtains might be just what we need when things outside seem a little unstable.”

the breakfast cloth
Above The Breakfast Cloth Rectangle is made from linen for breakfast without the zhuzh the makers say since its <em>sans <em>pleated hem Its £180 currently sold out<span id=ezoic pub ad placeholder 869 class=ezoic adpicker ad style=displayblockimportantfloatnoneline height0margin bottom15pximportantmargin left0importantmargin right0importantmargin top15pximportantmax width100importantmin height90pxmin width728pxpadding0text aligncenterimportant>
irish woven brooksby stripe linen cloth can be made into a charming sink skirt  11
Above Irish woven Brooksby Stripe Linen cloth can be made into a charming sink skirt like the one shown here Its reminiscent of trips to the seaside £78 for a length

the breakfast cloth, the round version, has a pleated hem but is still
Above The Breakfast Cloth the round version has a pleated hem but is still designed to be thrown on spilt on used and washed over and over according to the makers It starts at £200
a closeup of the breakfast cloth and gingham breakfast napkins; from £64. 13
Above A closeup of The Breakfast Cloth and Gingham Breakfast Napkins from £64<span id=ezoic pub ad placeholder 874 class=ezoic adpicker ad>
east london cloth
Above East London Cloths Brushfield Smock Bolster Cushion is perfect for bed sofa or banquet £215<span id=ezoic pub ad placeholder 875 class=ezoic adpicker ad>
smocked linen fancy napkins is sewn from irish linen and
Above Smocked Linen Fancy Napkins is sewn from Irish linen and to be saved for best if you wish the makers say A set of four is £80 a set of six £120<span id=ezoic pub ad placeholder 876 class=ezoic adpicker ad style=displayblockimportantfloatnoneline height0margin bottom15pximportantmargin left0importantmargin right0importantmargin top15pximportantmax width100importantmin height90pxmin width728pxpadding top15pximportanttext aligncenterimportant>
for the bedroom, the smocked linen pillowcase starts at £85. 16
Above For the bedroom the Smocked Linen Pillowcase starts at £85<span id=ezoic pub ad placeholder 877 class=ezoic adpicker ad>
the chartreuse cloth starts at £225.
Above The Chartreuse Cloth starts at £225 Quite the showstopper the chartreuse round cloth is designed to sit over any small round table stool crate or even beer keg to form a magnificent centre piece the makers say<span id=ezoic pub ad placeholder 878 class=ezoic adpicker ad>
another curtain on offer, the cafe curtain
Above Another curtain on offer the Cafe Curtain Elderfield Linen in Oyster starts at £40<span id=ezoic pub ad placeholder 879 class=ezoic adpicker ad style=displayblockimportantfloatnoneline height0margin bottom15pximportantmargin left0importantmargin right0importantmargin top15pximportantmax width100importantmin height90pxmin width728pxpadding top15pximportanttext aligncenterimportant>
a bundle of east london cloth linens. 19
Above A bundle of East London Cloth linens<span id=ezoic pub ad placeholder 880 class=ezoic adpicker ad style=displayblockimportantfloatnoneline height0margin bottom15pximportantmargin left0importantmargin right0importantmargin top15pximportantmax width100importantmin height90pxmin width728pxpadding0text aligncenterimportant>

N.B.: Curious to learn Gemma’s tricks? She offers a virtual course on curtain sewing via Create Academy; head here for more.

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