Edra’s design formula combines maximum comfort, performance, attention to detail, universality of use and durability. It is applied to every product – primarily sofas and armchairs, as well as beds, wardrobes and lamps – and based in science and technical design, capitalising on the intrinsic qualities of materials, experiments in craft and patented upholstery products. Yet it also appeals to sensorial pleasure. And responds to social research into human relationships. This forges a ‘domestic landscape’ that connects people, design and spaces; a concept referenced in Edra’s naming in 1987, drawing from the Greek and Roman ‘Exedra’, an open seated area in the atrium where people conversed.