3 Creative Ways to Express Your Company’s Culture Through Office Design – Planning Interiors, Inc.

If you’re a business owner in Atlanta, you know better than anyone that our city is filled to the brim with unique businesses oozing with personality and talent. While there are several different ways you can ensure your business stands out from the pack, one of the most underrated methods is through design. In particular, office design that showcases your company’s identity, values, and brand.

Not only does this help create a sense of community between employees, but it also helps clients and potential clients get to know your company on a subliminal level. Plus, a cleverly designed office space can help attract and retain talent, build morale, and increase employee productivity.

Let’s take a closer look at some of the most creative ways to show off your unique company culture through office design.

Be Smart with the Color Palettes You Use

The color scheme of your office can make a huge difference in how people feel when they walk into the space. Think carefully about what colors best represent the values and goals of your company and make sure they are reflected throughout the entire office. For example, if you want to convey a sense of creativity and innovation, consider bold colors like orange or yellow. On the other hand, if you want to promote feelings of tranquility and peace, use softer hues like pastels or muted blues.

Typically, with our clients, we tend to recommend they integrate their brand colors before considering other complementing color palettes. It’s always good to have a go-to color palette to draw from to create a cohesive, on-brand feel.

Be Careful with the Art You Select

Artwork is a subtle yet powerful way to let your employees and clients know what your company is all about. For example, if you’re an architecture firm that prides itself on modern, abstract work, it may be a good idea to incorporate some abstract pieces of artwork throughout the space to complement your business’ work.

Another example is simple—showcase your employee’s work! Let’s say you’re a people-centered, authentic, and up and coming marketing start-up. What better way to show off your skilled team members then by showcasing photographs or artwork from successful campaigns? Not only does this add a personal touch to the space but it also serves as a reminder for employees that their work is valued by their employer. Displaying artwork from team members also creates an environment where everyone feels appreciated and respected in their workplace.

Leverage and Maximize Natural Light

Never underestimate the power of good lighting. We like to use natural light as much as we can for our clients—from corporate office spaces to retail buildings and hospitality businesses, every commercial space benefits from natural light. Not only does well-executed natural light look incredible, but exposure to natural light helps humans produce Vitamin D, improves our circadian rhythms and sleep patterns, helps us focus, boosts productivity, and even makes us feel happier.

Here are a few of our favorite ways to maximize natural light in the commercial spaces we work on:

• Open up the space: One of the simplest ways to utilize natural light in a commercial space is to make sure that there is an open floor plan design. Using smart glass panels for private spaces instead of harsh interior walls allows for natural light to travel uninterrupted throughout the area. In addition, make sure that you place your furniture strategically so that no furniture blocks any incoming light.
• Use reflective surfaces: Whether it’s the addition of an accent mirror, a piece of art with a glossy finish, or metal accents, reflective surfaces help reflect and spread light around the room.
• Be mindful of the colors you choose: Again, choose your color palette wisely! Color can either absorb or reflect light. Dark shades will absorb light, while lighter shades act as almost a mirror, which helps light up a room.

Creating an environment where employees feel comfortable coming into work every day (and your clients feel comfortable coming to see you!) should be one of your top priorities as a business owner in Atlanta. By incorporating elements like clever color palette usage, natural light, and thoughtfully selected art, you can express your company’s culture to visitors while simultaneously helping your employees feel more at home.  

Now, if you’re looking to hire professional help to help bring out your business’ personality in your office space, look no further. Our team here at Planning Interiors is well-versed in designing on-brand, dynamic, and creative spaces that our clients love. Reach out to us here or give us a call at 678.732.3946 and one of our team members will be in touch with you shortly.