Colour alone is said to be the most important design element, the first aspect of an interior you notice, or don’t notice, perhaps. So it’s no surprise that the annual announcement of Pantone’s reported ‘Colour of the Year’ gets almost as much attention as naming a new Pope. Those eagerly awaiting the news will already be aware, of course, it’s magenta. ‘Welcome to the Magentaverse,’ says Pantone of the colour. Far brighter and bolder than previous years (2022: Very Peri, a deep, lilac blue and 2021: a warm but dull Ultimate Gray – alongside Illuminating yellow), magenta ‘encourages experimentation and self-expression without constraint’ says Pantone, and its new title signifies the bravery that contemporary interiors and product lines will make this year.