Shifting industry: moving towards full-service partners | Architecture | Architonic

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While Frankly Amsterdam is well-known for their high-end rug collection and single order custom rugs, the Dutch soft furnishing brand continues to broaden their collection to become the ideal partner for interior architects. Understanding the importance of versatility, the brand has recently launched a range of stylish curtain fabrics. In addition to their residential and soft contract collections, they have also added a full range of carpets, both wall-to-wall and finished rugs, especially designed for contract use. Offering both functionality and style, these new collections compliment Frankly’s existing high-end rugs, luxury throws, and bespoke bed linen. The recently launched contract collection was a natural progression for the brand, co-founder Johan Beentjes said, “It made sense for us to move in this direction, offering our clients a contract option while respecting our philosophy. With a close-to-home production, our lead time is short, we are able to produce qualities within…

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