We all know about traditional casting. What this new production process does – and what makes it particularly interesting for architects and bathroom planners – is to expand the scope for creativity. Unique, limited-edition collections are now a reality, as specific designs, beyond the traditional design language of ceramics, can be realised. And this means, by extension, the ability to leverage sanitaryware to deliver the exact interior-architectural experience the architect or planner is looking for. In short: no compromise on creative vision.