For Spierenburg, today, it’s all about exploring and illuminating the different fields of living and interiors from a variety of perspectives. That’s why the imm cologne serves as a multifaceted platform to bring exhibitors and visitors into intensive dialogue away from the exhibition halls. And in future, a combination of both face-to-face events as well as digital tools will allow the community to exchange ideas throughout the year.
For the full new experience, however, it’s not only the Pure space that will be getting a makeover, the Home area will also be expanded as an industry business platform in order to provide answers around topics such as digitalisation and logistics, among others. In short, the imm cologne is ready to take on the future, and the industry is too. Matthias Pollmann’s forecast is correspondingly confident: ‘The 2023 fair promises to be a festival of reunions, new encounters and new beginnings.’