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Focus Open 2022 presented by the Design Center Baden-Württemberg

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In this close setting, competing objects are discussed, different aspects weighed up and details examined together before a decision is reached. The Focus Open evaluation criteria – which are communicated in detail to the independent jury in advance – ensure transparency for the participating companies and design offices. Included are not only aesthetic qualities, but also points such as level of innovation, usability, branding and sustainability.



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