Thinking about climate change for too long can send even the best of us into a doom spiral. It’s easy to feel powerless in the face of such a worldwide issue, and it’s even more difficult to figure out where to start in practicing more mindful habits. When attempting to navigate lifestyle changes that better serve the planet, social media can be a surprisingly helpful tool in understanding the breadth of changes, both big and small, you can make to do better for the planet.
But people who are deeper in their earth-friendly lifestyles make these changes much more approachable. More than anything, they show sustainable living as an act of love and care—something joyful, rather than a dreaded obligation. Below we’ve rounded up 12 of our favorite eco-conscious influencers who have proven that it’s actually possible to live both stylishly and sustainably.
With over 200,000 followers on Instagram, it’s clear Valeria Hinojosa’s intentional lifestyle is plenty admirable. Valeria is at the helm of numerous green companies, including plastic-free CBD company Intū, yet she takes time to focus on going slower, unlearning the desire for an unhealthily fast-paced lifestyle that is ultimately much less conducive to forming eco-friendly habits.
Between YouTube, TikTok, and Instagram, Jazmine Rogers’s stylish sustainable lifestyle is on full display. With a focus on colorful outfits created with both thrifted pieces and sustainably made articles, Jazmine’s posts prove that a life lived with a focus on sustainability doesn’t have to be any less joyful. Her home decor is just as thoughtfully acquired as her clothing, and she’s just as likely to score a lucky find as she is to take matters into her own hands by giving found objects a makeover.
As you’d expect from the founder of a magazine all about eco-conscious living, Reza Cristián is committed to creating a better earth. On Instagram she displays all that this entails, from cleaning trash out of her local lakes in Austin, Texas, to bike-riding and taking a pause to appreciate the beauty of the world.
“We can’t save the planet without uplifting the voices of its people, especially those most often unheard,” Leah Thomas writes in her book, The Intersectional Environmentalist, and uplifting others is exactly what she aims to do in her work. With the writing in her globally-minded book and the nonprofit she founded of the same name, Leah aims to empower people of color within the eco-conscious space, and she uses social media to document this progress.
Isaias Hernandez’s punchy TikToks and IG Reels serve as a friendly informative access point for anyone interested in learning more about sustainability and environmental justice, along with providing comfort and recognition to those already in the know (see: This goofy refill store clip). Isaias intelligently covers a broad range of topics concerning the environment in an accessible manner, whether it’s foraging as “an act of ecological reverence” or environmental racism.
Currently documenting the environmental impact of India’s fashion supply chain as a National Geographic digital storytelling fellow, Aditi Mayer’s appreciation for the expressiveness of clothing is intrinsically linked with a knowledge of the harmful systems behind its production. On Instagram, Aditi posts about her ethically made and endlessly chic fashion finds and encourages her audience to find a way to “incorporate [sustainable practices] into our lives for the long term.”
Summer Dean, a.k.a. @climatediva, has a sustainable solution for jewelry, beauty products, and all of the other finer things in life. Her Cher Horowitz–style “Outfits Inspired by Earth” series, in which she coordinates her outfits with a selection of beautiful photos of nature, is emblematic of her overall outlook on nature and style appreciation as symbiotic interests.
Environmental conservation is made fully fabulous by drag queen Pattie Gonia. Dressed in clothes made from upcycled materials (for example, a ’60s style number made from an 80-year-old quilt) and not afraid to outfit repeat, Pattie hosts LGBTQ+ friendly hikes, raises money for queer-owned nature nonprofits, and uplifts other queer environmentalists via an open-source job board.
Even the idea of foraging for food may be new to some, but Indy Srinath has been doing it for nearly a decade. On Instagram and TikTok, Indy documents the craft of foraging, educates her audience on how to go about it, and explains how its ethos can be applied to all aspects of life, even social media consumption.
A love of nature inspires everything sustainability activist Stevie Van Horn does, from the groceries she buys to the places she visits and, of course, the products she develops for the skincare company she founded, Yay for Earth. Her outdoor adventures are many, and her photos that capture them inspire both a camping trip and a greener lifestyle.
Between her blog, Instagram, and clothing line, Niha Elety works to bring the artistry of South Asian fashion designers—particularly those who emphasize sustainable production—to the fore. She educates her followers on the history of these artistic practices, like handloom weaving and block printing, and she also uplifts the work of current-day designers.
Furnishing a home with almost entirely secondhand items is no small feat, but Sally managed to do it without sacrificing an ounce of her signature style. Since moving into an apartment of her own for the first time earlier this year, Sally’s shared her journey to creating a sustainably furnished home, in the process inspiring her more than 31,000 followers to consider the life cycle of their furniture.